Your brand depends on your integrity.

While there are plenty of industries with myriad avenues for marketing, all of them require integrity. More importantly, as modern business becomes more transparent, the moral compass of consumers becomes more prominent as they know that their purchases are easily tracked. Your brand has a reputable image that should be promoted, making it valuable for your customers to share their purchase with their peers. (After all, we have larger social networks and easier communication than at any other point in history.)