Better Better Better, Public Benefit Cooperative, promotes businesses at their best. Since customers have come to take quality, expedience, and satisfaction for granted, the new frontier is in feeling that their purchase is contributing positively to the whole world. By channeling this Social Mission through our own cooperative structure, we generate profits for diverse companies that then share in the rewards. My role as founder is to strategize and execute marketing campaigns on behalf of my co-owners.

When LJ saw their sales sliding away despite traditional market metrics looking optimistic, I was brought on board as a consultant. Upon recognizing that the total traffic to the web pages was only weakly converting, I set up a series of incentives to lower the minimum threshold of interaction and thus increased sales by 60% in one month, with a 21% increase in profit. Then innovating upon referral services as well as physical displays, LJ has seen a 350% increase in monthly sales since hiring me and is displayed in more than 20 stores from Florida to Colorado.

By delivering assets, tracking metrics, and coordinating efforts with an in-house network of volunteers, I am planning and directing the marketing campaigns of Art for Autism, a non-profit business with a goal of transforming perceptions of autism. Featuring an employee certification program for autistic youth, we specialize in combating the 90%+ unemployment rate amongst eligible autistic workers through empowering training.

I am the founder, coordinator, and primary technical expert in Kultured Kitsch, a Full-Stack Marketing company. I use my experience in establishing web-sites from metal to server, from website to database, and from code to colors. Through strategic partnerships with key digital designers, marketers, and sales executives, I both initiate and provide the final seal of approval to all of our projects. While we are a for-profit company, we are selective of our clients and engage only with deserving companies that share our enthusiasm for ethical marketing.

My first foray into owning my own business, I took the skills and science from my long pre-medical career and delivered real value to the geriatric population of Sarasota, FL. Qualified as a Senior Fitness Specialist and supporting my nutritional advice with peer-reviewed articles, I took great care of my clients as they did of me. I still continue this practice to a more limited extent as pro bono work.

In an active Emergency Department, I managed a team of Medical Scribes. Evaluating each transcribed medical chart for accuracy, authorship, and coding nuances, I learned the mechanisms of leadership and instruction, with lots of medical know-how to boot!